Versatile, accomplished, multi-faceted digital marketing leader with two decades rich international experience in high-technology, financial services, industrial, entertainment, and manufacturing industries including agency side. Intensive experience with web analytics and content management technologies and strategies including taxonomy development and metadata; expert in content-driven lead generation and conversion programs including digital response marketing encompassing audio/video, organic and paid search, social media, and digital events. Specialization in analytics-driven solutions including personalized content delivery and re-targeting. Proficiency with the semantic web and user experience/conversion optimization. Known for integrity and work ethic; recognized for award-winning, goal-breaking marketing programs. Demonstrated results in driving market-making outreach programs, launching new products and services, realizing increased customer acquisition, higher conversion rates, and greater loyalty.
CORE COMPETENCIES
Search Engine Optimization (SEO)
Paid Search (SEM/PPC), Display and Social Advertising
A senior global marketing leader responsible for translating business strategies into compelling communications, contributing to my employer's success by:
Converting strategies into marketing and operational plans, identifying business goals and the tactics to achieve them.
Aligning technology capabilities to market trends and business needs to create a comprehensive portfolio of communication programs that speak to market influencers and decision-makers in a meaningful, persuasive and actionable way.
Maximizing the success of internal and external partners through high-impact outreach, education and support programs.
Bridging between business managers and the market to pinpoint requirements and drive adoption.
Developing key messages and translating them into compelling communication vehicles including print media, multimedia conferences, press releases, advertising, electronic newsletters, and websites.
Developing integrated marketing campaigns, media/analyst relations programs and advertising campaigns to create awareness and generate demand.
Managing projects to deadlines with minimal oversight, consistently demonstrating dependability and integrity.
BIOGRAPHY
With more than 20 years experience in international marketing management, Laura Walker currently serves as Senior Manager of Marketing Strategy and Analysis for SapientNitro, the world's largest integrated marketing and technology services firm who creates and engineers highly relevant experiences that accelerate business growth and fuel brand advocacy for clients.
From 2010-2011, Laura was Director of Web Analytics for hawkeye, a global multi-channel customer development marketing agency. She is also remains involved with webiquity.co LLC, a boutique web services firm.
Previously, Laura served as Online Marketing Manager for Consonus Technologies, a leading provider of IT infrastructure, data center, managed services, and consulting solutions, and Senior Business Leader for Financial Institution Marketing with Visa, the world's largest retail electronic payments network. At Visa, Laura was responsible for marketing consulting efforts on behalf of the Company's issuer clients, driving growth through strategic and tactical marketing solutions that maximize revenue and profitability. Laura has also served as Vice President Global Marketing for Advanced Detection Technology, the global leader in security and detection solutions, where she led all aspects of the Company's marketing efforts including brand and product management, marketing communications, demand generation, channel marketing, and public and analyst relations. From 2005-2007, Laura served as Vice President Global Marketing for Omega Performance Corporation, a global consulting, coaching and training firm serving the financial services industry.
In 2005-2006, Laura took on the role of Executive Director of Content Management Professionals - the international content management community of practice - to lead the newly-founded professional association to global success. At Grow Strategies Inc, from 2003-2006, she served as an independent strategic marketing consultant to for-profit and nonprofit firms, leading each of her clients to exponential growth.
Laura has also served as Payment Systems Standards Coordinator at the Electronic Business Strategy Office of the Federal Reserve, Executive Director of the eBusiness consortium OASIS, Senior Product Marketing Manager of multimedia projectors at Proxima (now InFocus), Director of Worldwide Marketing at Xerox spin-off Chrystal Software (now Astoria Software), and Product Marketing Manager at Intergraph.
From 1982-1990, Ms. Walker was involved in the graphic arts and printing industry, where she both designed and managed award-winning creative projects and acquired her in-depth knowledge of the document processing technologies that served as her entrée into the technology sector.
