PROFILE
Versatile, multi-faceted Global Marketing and Web Strategy Leader with two decades rich experience marketing in multiple industries, including financial services, manufacturing, professional services, and technology. Track record for producing goal-breaking growth. Expertise in traditional and non-traditional techniques, including digital and direct marketing. Adept at creating success in large, complex industries, disciplines, and trading networks. Demonstrated results in driving market-making outreach programs. Recognized for award-winning, goal-breaking product and program launches.
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- Websites, Portals
- Social Media
- Search Engine Marketing and Optimization (SEO & SEM)
- Integrated and Direct Marketing, Digital and Print
- eCommerce
- Marcom Management, In-house and Agency
- Product and Brand Management
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- International Marketing
- Financial Management
- Market Research and Go-to-Market Plan Builds including demographic, firmographic, and psychographic analyses
- Business Case Modeling including Demand and Revenue Forecasting, Profitability Analysis
- Public, Media, and Analyst Relations
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PROFESSIONAL SUMMARY
A senior global marketing leader responsible for translating business strategies into compelling communications, contributing to my employer's success by:
- Converting strategies into marketing and operational plans, identifying business goals and the tactics to achieve them.
- Aligning technology capabilities to market trends and business needs to create a comprehensive portfolio of communication programs that speak to market influencers and decision-makers in a meaningful, persuasive and actionable way.
- Maximizing the success of internal and external partners through high-impact outreach, education and support programs.
- Bridging between business managers and the market to pinpoint requirements and drive adoption.
- Developing key messages and translating them into compelling communication vehicles including print media, multimedia conferences, press releases, advertising, electronic newsletters, and websites.
- Developing integrated marketing campaigns, media/analyst relations programs and advertising campaigns to create awareness and generate demand.
- Managing projects to deadlines with minimal oversight, consistently demonstrating dependability and integrity.
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BIOGRAPHY
With nearly 20 years experience in international marketing management, Laura Walker currently serves as Online Marketing Manager for Consonus Technologies,
a leading provider of IT infrastructure, data center, managed services, and consulting solutions.
Previously, Laura served as
Senior Business Leader for Financial Institution Marketing with Visa, the world's largest retail electronic payments network. At Visa, Laura was responsible for marketing consulting efforts on behalf of the Company's issuer clients, driving growth through strategic and tactical marketing solutions that maximize revenue and profitability. Laura has also served as
Vice President Global Marketing for Advanced Detection Technology, the global leader in security and detection solutions, where she led all aspects of the Company's marketing efforts including brand and product management, marketing communications, demand generation, channel marketing, and public and analyst relations. From 2005-2007, Laura served as Vice President Global Marketing for Omega Performance Corporation, a global consulting, coaching and training firm serving the financial services industry.
In 2005-2006, Laura took on the role of Executive Director of Content Management Professionals - the international content management community of practice - to lead the newly-founded professional association to global success. At Grow Strategies Inc, from 2003-2006, she served as an independent strategic marketing consultant to for-profit and nonprofit firms, leading each of her clients to exponential growth.
Laura has also served as Payment Systems Standards Coordinator at the Electronic Business Strategy Office of the Federal Reserve, Executive Director of the eBusiness consortium OASIS, Senior Product Marketing Manager of multimedia projectors at Proxima (now InFocus), Director of Worldwide Marketing at Xerox spin-off Chrystal Software (now Astoria Software), and Product Marketing Manager at Intergraph.
From 1982-1990, Ms. Walker was involved in the graphic arts and printing industry, where she both designed and managed award-winning creative projects and acquired her in-depth knowledge of the document processing technologies that served as her entrée into the technology sector.
Ms. Walker has been involved in numerous trade groups including OASIS, the United Nations Centre for Trade Facilitation and Electronic Business, the Object Management Group, The Financial Services Roundtable Technology Group, the American National Standards Institute (ANSI) financial services standards organization X9, the Financial Services Technical Committee, and XBRL International. Laura has served as a roundtable guest for the White House Office of Science and Technology Policy, is a recipient of Mobile Computing Magazine's Mobile Maven Award, and is a member of the American Marketing Association.
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