Click on the headings below to learn more.
Website Redesign and Migration
- To achieve optimal search engine (SEO) visibility, migrated from .aspx to .php and off of DotNetNuke (DNN) platform.
- Performed exhaustive keyword research, resulting in net 500% gain in search engine rank.
- Rewrote CSS and HTML for optimal performance; incorporated Spry to dynamically display related content.
- Performed content re-achitecture and optimized all content, resulting in 99% rank according to Hubspot's Website Grader.
- Achieved 500% gains in website traffic, 575% increase in leads, and 300% improvement in conversion from lead to suspect - contributing three times average profit margin.
- Ranked in January 2010 by the Corporate Executive Board Marketing Leadership Council as attaining 30% greater social media maturity than peers.
Product & Brand Management
- Amplified company's visibility in market despite lack of marketing funds by directing revamp of company's brand identity. Improvements in brand and marketing programs prompted 50% increase in ROI, 300% increase in website traffic and 30% boost in bookings. For more information, click here.
- Successfully launched three new products that sold in goal-breaking volumes - 10,000+ vs. 7,000 within 60 days - by directing task force to streamline product launch functions. For more information, click here.
- Optimized launch program to beat competitor to market and achieve #1 share, delivering goal-breaking $72M revenue and 22% profit margins in 90 days. For more information, click here.
- Revitalized $110M product line and roadmap, increasing profit margins five-fold and fueling new $10M eCommerce unit.
- Boosted sales of niche products from $4.5M to $20M and margins from less than 10% to more than 60%.
- Sourced new products to create a robust portfolio resulting in a product line that averaged 40% margins and +300% growth.
- Cut time-to-market 50% by enhancing product roadmap, definition, development and management strategies.
Budgeting / P&L Accountability / Growth Initiatives
- Conceived, developed and launched sponsorship program to which organization members could contribute additional funds in exchange for increased market visibility, prompting a 50% increase in revenue in the first six months and allaying concerns about arrested growth. For more information, click here.
- Enabled global expansion and increased non-US membership from 12% to 40% and non-US standards development activities from 0 to 10 by hiring consultants with existing professional networks and built-in credibility and visibility in the organization's target markets. For more information, click here.
- Bolstered revenue more than 100% (from $360K to $900K) within the first year.
- Drove significant growth for e-business organization: boosted revenue from $360K to $1.9M in 18 months; staff from two to 12; launched US headquarters and European offices.
- Restructured sales and marketing of $3M industrial manufacturer, delivering 30% growth.
- Generated $72M revenue at goal-breaking 22% margins within first six months of tenure, primarily through VARs.
- Doubled company's stock price (from $5.50 to >$10), attracting merger proposal from #3 market player.
Alliances & Partnerships
- Recommended and facilitated establishment of industry-wide "check electronification" council to collaborate toward universalizing electronic payment systems. Council's influence paved way for enactment of the Check Clearing for the 21st Century Act (Check 21). For more information, click here.
- Increased global membership of organization to +20% by expanding membership framework that enabled subgroups to leverage the organization's resources while pursuing complementary agendas. Initiatives ensured the continued relevance and future growth of the organization. For more information, click here.
- Reinforced the Federal Reserve's support for market cooperation and innovation, inspiring an improved level of collaboration and increased productivity.
- Built a global network of reserve and commercial banks, NGOs and trade groups to roadmap and deploy standardization of domestic and international payment systems.
- Elected to Board of Directors of a highly respected industry association. Leveraged professional network for recruiting, partnering, and sales opportunities, significantly impacting startup venture's acceptance in market.
Online Marketing & eCommerce
- Played a key role in the Federal Reserve's Electronic Payments Interoperability Forum and instigated an agreement between three key global standards organizations to coordinate their work. For more information, click here.
- Issued one overarching and several iterative assessments of domestic and global electronic payments standards including descriptions of the major gaps in standards development initiatives and other industry collaborations that - if resolved - would result in more efficient, secure and accessible payments mechanisms.
- Directed development of two web-based information channels that served as fundraising platforms for organization, resulting in a 50% increase in revenue.
- Steered conception, vendor development and launch of large-scale payments information portals.
- Spearheaded first eCommerce channel in multimedia projector market, resulting in a 50% increase in sales volume and preservation of profit margins.
- Reduced inventory 90% to less than $1M within 90 days by enabling direct-to-consumer sales through direct marketing programs and creation of new eCommerce channel.
Business Planning & Forecasting
- Delivered strategic recommendations to the Federal Reserve's Payments System Development Committee to facilitate accelerated adoption of electronic payment mechanisms. For more information, click here.
- Designed new engagement and funding model for global financial reporting standards organization.
- Developed strategic marketing and engagement framework for global RFID standards organization.
- Audited sales trends, evaluated market analyses, developed monthly forecasts for the next two years' P&Ls and built marketing/sales plans and processes to achieve 30% or greater growth for client company. Through careful investment and close monitoring of marketing/sales activities, 30% quarter-on-quarter growth was achieved despite significant budget cuts.
- Devised three-year business plan, including cost projections and sales forecasts, that secured executive management support for development of a direct-to-consumer eCommerce venture. The first to market with an eCommerce channel in their segment, this venture led to a 50% upsurge in sales volume and preservation of profit margins.
Change & Turnaround Management
- Exacted turnaround of development program for new venture flagship product, instituting new product plan and designing early customer engagement program. Evolved product that was one year behind schedule and losing market relevance to a product plan that shaved 40% off development schedule and delivered on the $9M revenue goal established by executive management and investors. For more information, click here.
- Reorganized client's existing sales force and marketing team to leverage core competencies and hired new talent to address weak areas. Over five-month project contract, quotation-to-sale conversion rate increased from 6% to 11% for the existing sales team, to which was added a junior sales engineer, further increasing volume of quotations 20% from the previous year.
- Elevated startup of Xerox spinoff to $8M sales in 24 months; achieved breakeven 2 years ahead of goal.
- Transformed boutique operation into $1.9M global organization with four locations, reversing 30% deficit to 12% gain.
- Terminated renegade R&D project based on ROI analysis; reassigned staff to other functions and developed separation timelines and packages for redundant personnel, including assistance in job search such as letters of recommendation and networking.
Account & Program Management
- Institutionalized account and financial management procedures based on association accounting standards and best practices, resulting in A/R reduction from 50% to <10% annual revenues and bad debt to <5%. For more information, click here.
- Launched Advanced Customer Engagement program (ACE) to accelerate VAR sales, delivering >50% revenue.
- Captured critical milestone to a multimillion-dollar, multi-year contract (on which 30% of the company's revenues depended), by winning official product acceptance by customer despite unstable alpha release situation. Intensive two-month project that addressed all Tier1 product functionality and produced tightly scripted demonstration averted cancellation of the contract.
Leadership of Cross-functional Teams
- Led internal team comprised of communications director and technical services manager in completely revamping organization's website, resulting in net savings of at least $50K. Traffic increased by more than 500% and 35% of dues payments were made via eCommerce within 90 days. For more information, click here.
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